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Recently, Sandy hurricane wrecked havoc across the NorthEast coast of US. This has been very devastating and I hope all my near and dear ones, fellow bloggers, business partners and everyone else is safe and secure.
While US is struggling with Sandy hurricane, in the web world; we have seen the websites suffering with Google algorithm updates. I will refer Google updates as ‘Google hurricane’, as these updates also bring devastating affects for some of the sites and for some, it doesn’t matter et el.
Ok, so what are the similarities in both the hurricanes?
With the internet users increasing in numbers, we would have to say that it is the perfect time to explore new opportunities and new dimensions to reach out to people and make use of the technology to its maximum. The corporate world is fast changing and with it the shopping ways of people. Less time and lack of energy, make it difficult to run around store to store to shop for products, which is why in America, around 60% of consumers can be found online. They find it convenient and easy to shop from the comforts of the home.
There is a phenomenal change in the way people look at the internet in India today. Over 50 million and still growing numbers of internet users, it is no longer recognized as just information medium. Business men and the entrepreneurs should exploit this medium to make their presence felt globally and use the technology to its fullest. Business people need to contemplate on the fact that it is only a matter of time when the younger generation, which is now growing along with the internet will not be noticed anywhere other than the web. Apparently, they are already shunning consumption by the offline media or traditional approach. Do not be surprised to find them on the internet spending disproportionate time.
So, today we will share some tips about starting an online business in India.
Recently, I have come across lots of people complaining about their websites getting devalued by Google. After analyzing, I have found that in most of the cases, the backlinks from Fiverr gigs was the reason.
Fiverr.com was started in 2009 to provide services ranging from odd gigs to backlinks. However, the company claims for only $5 for their services and provides you with their services. They make great promises to attract clients to buy their backlinks.
Do they have detrimental effect?
Great promises are made by the company to provide good quality back links to the websites. But it matters when we talk about the long run. Google, Bing and Yahoo have become a lot stricter and when you think about more than 4000 links, it has to come from the program known as Xrumer, that’s what Fiverr.com is up to. The links will probably have nothing to do with the website content and is of no use in the long run. Ultimately, it will affect your website negatively. With the present Penguine update, Google has gone very strict, but the Fiverr.com relies more on providing paid back links that are highly unacceptable by the search engines. Google has banned many such sites for using paid links or other services like the Fiverr.com that are used to increase page rank.
Google seems in no mood to spare creepy SEO services and black hat SEO practices. Google Penguin is just another name for the code algorithm which Google will be using to combat web spam. The crawlers are acting much trickier after the Google Panda update in 2011. It’s time that SEO providers must pull up the socks. This Penguin update is just an extension of Panda but many additional SEO guidelines have surfaced. This will not spare the illegal service practitioners which mar the ranking of actual SEO doers. Now with the latest Google update the SEO providers have to be extra careful because during any update the SEO done has been washed off, sometimes ripping off the entire website for the Google’s index.
How have you been all this while? I really missed chatting and sharing yours’ and mine experience! I was unable to catch up with you all, as I was busy setting up my own company, BlueBit Systems. In the process, I worked with several clients with different mind sets and varied requirements. This really helped me in a much deeper understanding of online marketing.
What I realized during the course is SEO is more than optimizing a set of only a few keywords; it is a part of bigger and more synchronized world which is helping companies to gain recognition and win virtual, and finally, the real market.
Optimizing the site for a set of keywords, the basic SEO technique, is only one aspect of the industry and we need to grow beyond that. We need to understand the real power of Adwords and harness social media as part of our marketing campaign. The real traffic comes from here, and helps in bringing the due recognition to your brand. The companies, who understand this, have increased their customer base and penetrated their brand.
Let me take one thing at a time, this will help us to understand the two ideas clearly and effectively. I will begin with Adwords as this is the most crucial topic and the moment we are able to understand the essence of this word, we are sure to place ourselves strategically via the online media. Read more »