SEO Tutorial and Guide

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‘Google Caffeine’ – Change in Indexing Infrastructure

Posted by Preeti Prakash on June 10, 2010

Since a long time, as Google was busy working on caffeine update, I was also busy with my married life. Today, as Google had announced the completion of caffeine, I also announce my come back here.

What does caffeine mean?

Faster search
Caffeine is a chemical compound which acts as a stimulant. Similarly, caffeine update is a stimulant for Google’s indexing infrastructure. When you a type a search query in the search bar of Google, caffeine – the stimulant, come into play and uplifts the pages residing on data centres quickly. This means that you will see search results much faster.
Old Google crawling and indexing was structured in layers. Some layers were indexed faster, while the main layer could be updated in a couple of weeks. This means that a bunch had to wait until the whole layer was processed and pushed live. This added a significant delay in when the page was crawled by Googlebot and when it was published. Caffeine resulted in a 50% fresher index.

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Posted in: Search Engine Optimization

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Which links do Google display with link query?

Posted by Preeti Prakash on November 28, 2009

I have seen many of my colleagues and friends checking backlinks in Google, and not getting satisfactory results. When you type a link query or link command in Google search box, it returns only a few links while Yahoo returns majority of them. Why is it so? Do Google recognize only few of them? No. It’s not like that. Google do recognize them, but it doesn’t want you to know that it recognizes them.

For Google, link command is link:www.askpreeti.com

For Yahoo, link command is linkdomain:www.askpreeti.com

Google have deliberately manipulated their back link query system so that it only lets you see a small percentage of backlinks that it recognizes.

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Posted in: Blogging, Internet Marketing, Search Engine Optimization

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What Google say about Keywords Meta Tag?

Posted by Preeti Prakash on October 9, 2009

In 1998, when Google came into existence, other search engines like Infoseek and Altavista were indexing sites using the keywords meta tag. But, keyword meta tag, being a webmaster controlled parameter, can be easily manipulated to stuff it up with irrelevant and undesirable keywords.

While not giving any advantage to keyword stuffing, Google came up with the idea of using external links to rank the websites. Webmasters, having the older conception in mind, believed that Google too uses the keyword meta tag.

Thus, since its inception, Google had never used the keyword meta tag, since people started to stuff it up with keywords even irrelevant to their website. Other search engines might use it but Google, which is the major source of traffic for websites, don’t bother about it.

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Posted in: Internet Marketing, Search Engine Optimization

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Email Marketing brings Email-borne threats. Which antivirus is suggested for it?

Posted by Preeti Prakash on July 2, 2009

Protection against viruses

People receive lots of emails as a result of email marketing or otherwise. Some emails may contain viruses which affect the PC. To protect against such threats, Sunbelt Software has launched new Antivirus Software called Vipre. Just as the viper snake, the bite of Viper Antivirus is so powerful that the virus of any PC can’t withstand it and have to get destroyed. It is an antivirus and antispyware in one engine. The best reason to download it today is that it is highly effective and doesn’t slow down your PC.

Other features are:

Secure deletion of files and browsing history
Exposes hidden processes running on your computer
15 days, fully functional trial version available

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Posted in: Internet Marketing

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What is the future of SEO in the world of ever-evolving search engines?

Posted by Preeti Prakash on June 25, 2009

Aaron Wall raised a question ‘Will SEO be dead within next two years?’

Future of SEO - Dead or Live?

Most of the SEOs are of the opinion “NO, SEO will continue till search engines continue to rank sites. Though the techniques used may change.”

I would say that SEO might be dead. As the search engines especially Google are changing the way they rank sites, SEO will not be needed anymore. Since its inception, algorithm of Google to rank sites has changed a lot. Earlier it used to rank sites based on the keywords in ‘keyword’ Meta tag. Later it made the use of this tag obsolete.

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