Google seems in no mood to spare creepy SEO services and black hat SEO practices. Google Penguin is just another name for the code algorithm which Google will be using to combat web spam. The crawlers are acting much trickier after the Google Panda update in 2011. It’s time that SEO providers must pull up the socks. This Penguin update is just an extension of Panda but many additional SEO guidelines have surfaced. This will not spare the illegal service practitioners which mar the ranking of actual SEO doers. Now with the latest Google update the SEO providers have to be extra careful because during any update the SEO done has been washed off, sometimes ripping off the entire website for the Google’s index.