Archive for the ‘Chit-Chat’ Category

…And this is how it got started!

Sunday Morning, 7:30 AM… we, me and my hubby, were sitting in our flat’s balcony enjoying the pleasant winds on 9th floor of our building. With tea mugs in our hands, looking at the passing by trains, my hubby spoke mildly; in between the siren of a train; …what if we start a company? Our OWN company? I got startled, partly with the siren and partly with what I incompletely listened… I looked into his eyes with amazement. He looked damn serious.

He continued… you have 4 years of extensive experience, handle a team, have got good references and already taking up freelance assignments… so why not expand it into a digital marketing company? You already have a platform and I think it’s a very good idea indeed. I, listening quietly, just nodded by head to say NO; but also wanted to say YES. Something stroked my mind and I jumped up from my chair out of excitement… YES! I said, and then I will be called as ‘Preeti Mittal… CEO of…’ Wow! I am all in… Let’s do it!

I placed the tea mugs inside and came out puzzled how to begin working on this idea. Meanwhile, my dear, had already some plans running in his mind. He said we can start recruiting manpower by posting on job portals, shortlist some candidates and call them for interview. But…, I interrupted, for that firstly we have to name our company. We started brainstorming but nothing good appeared.

I looked at the serene beauty of blue sky and down there blue sea, and all the technical stuff was jumping up and down my mind, and from there I came up with BlueBit Systems. It was a unique feeling of all the emotions grabbing me at the same time.

We sat down to publish the job on job portals and that gave rise to our very own company. While still searching for an office space and in talks with lots of brokers, I decided to take some interviews in a near by café to speed up the process. Finally, we settled up with a rented office space and a few team members ready to join me soon in my entrepreneurial journey.

So, this is how in the fast paced life of Mumbai, between the whistling trains, where the sky meets ocean… our simple thought turned into an entrepreneurial venture. Now we are living our dream, moving ahead step by step to reach the heights of the sky and the depths of the ocean.

Our digital marketing agency, BlueBit Systems, is now doing extremely good not very far away from where we want to take it. I am sure… together we can and we will do it!

Preeti Mittal Awarded as the Best Digital Marketing Professional in India

A proud moment…

CMO Council & World Marketing Congress awarded Preeti Mittal, CEO of BlueBit Systems, as the ‘Best Digital Marketing Professional 2014’ across India.

The “50 BEST DIGITAL MARKETING PROFESSIONALS” Mobile & Digital Marketing Summit 2014 was held on 14th Nov 2014 at TAJ Lands End, Bandra.

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Google Algorithm Updates taking the form of Sandy Hurricane on the Web

Sandy hurricane & googleRecently, Sandy hurricane wrecked havoc across the NorthEast coast of US. This has been very devastating and I hope all my near and dear ones, fellow bloggers, business partners and everyone else is safe and secure.

While US is struggling with Sandy hurricane, in the web world; we have seen the websites suffering with Google algorithm updates. I will refer Google updates as ‘Google hurricane’, as these updates also bring devastating affects for some of the sites and for some, it doesn’t matter et el.

Ok, so what are the similarities in both the hurricanes?

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How to Start an Online Business?


With the internet users increasing in numbers, we would have to say that it is the perfect time to explore new opportunities and new dimensions to reach out to people and make use of the technology to its maximum. The corporate world is fast changing and with it the shopping ways of people. Less time and lack of energy, make it difficult to run around store to store to shop for products, which is why in America, around 60% of consumers can be found online. They find it convenient and easy to shop from the comforts of the home.

There is a phenomenal change in the way people look at the internet in India today. Over 50 million and still growing numbers of internet users, it is no longer recognized as just information medium. Business men and the entrepreneurs should exploit this medium to make their presence felt globally and use the technology to its fullest. Business people need to contemplate on the fact that it is only a matter of time when the younger generation, which is now growing along with the internet will not be noticed anywhere other than the web. Apparently, they are already shunning consumption by the offline media or traditional approach. Do not be surprised to find them on the internet spending disproportionate time.

So, today we will share some tips about starting an online business in India.

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Search Engine Queen got her King!

Hello Everyone!

Really sorry for not updating you since long. In the beginning of this month I got engaged with the boy of my dreams.  After a long struggle, finally I got him. We are getting married on 19th April, 2009. So, very less time left and I am very much busy with all the preparations. I am enjoying my ‘Kohinoor Moments’ a lot. Soon, I will shift to Mumbai and will catch up with you from there. Till then, wishing you happy times and hoping to get your love again.

Check out my fiance and me in snap of our engagement.

Search Engine Queen and King

Search Engine Queen and King

Your Voice Counts: Stand against Female Foeticide

Save Girl ChildWe are entering 61st year of Indian Republic. We are living in an era in which girls and boys are considered equal. Girls are doing everything what a boy can do. Then why is there so much of discrimination? Why the birth of a girl is still considered an omen? Why the mother kills her baby girl growing inside her? The mother is also a woman who is giving birth to the child. Female infanticide is not the wish of mother alone; some mothers have to do this under pressure from her family, in-laws and husband. Why don’t the people think that the mother who gave them birth was also a woman? If she was also killed before her birth, then their existence was impossible.

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