Search Engine Optimization

Google PageRank update 2008-09

Posted on December 31, 2008

Today, on 31st December, Google has started PageRank update. PageRank is a measure of quality and quantity of links of a page. It identifies the authority of a website. There are around 200 factors which are considered to measure it. These factors include incoming and outgoing links, web page content, W3C validation, CSS validation, traffic [...]

What are the expected changes at Google in 2009?

Posted on December 2, 2008

Matt Cutts got interviewed at PubCon by Mike McDonald. This interview turned to be an exciting and informative source to peek into the expected changes at Google in future. Here is the video interview:

Improve your PPC campaign with Google’s new Search-Based Keyword Tool

Posted on November 19, 2008

Google is always busy innovating new tools and strategies for the website owners. They are their own competitors and always come up with a product which is much more useful and handy than their previous product. Let’s check out what they have brought for us this festive season. Search-Based Keyword Tool A nice Christmas gift [...]

Google Reveals Search Engine Optimization Strategies through SEO Starter Guide

Posted on November 14, 2008

SEO Starter Guide – A very nice step taken by ‘Brandon Falls’. Google finally revealed some of its secrets to improve a website’s position on search engines. Only yesterday, Google published its starter guide for optimizers. It’s very useful resource for optimizers of all levels. This guide highlights various areas which need to be concerted [...]

Why home page is not ranked while other pages are ranked well?

Posted on November 4, 2008

Some webmasters might have noticed that instead of home page being ranked, the internal pages of their site rank well on search engines. This is not a problem if the homepage is indexed by search engines. Getting indexed and getting ranked are two different things. To check whether home page is indexed or not, run [...]

What was discussed in Google Webmaster ‘Tricks and Treats’ Webinar? – Part 2

Posted on November 2, 2008

In my previous post of Google Webmaster ‘Tricks and Treats’ Webinar, I had given some notes of the presentations given by the Googlers. Here, in this post, I am posting the questions asked by the webmasters and the answers as given by the Google Team itself. Q: You say links don’t count, but why is [...]

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