SEO Tutorial and Guide

Which links do Google display with link query?

Preeti Prakash — Sat, 28 Nov 2009 13:25:47 +0000

I have seen many of my colleagues and friends checking backlinks in Google, and not getting satisfactory results. When you type a link query or link command in Google search box, it returns only a few links while Yahoo returns majority of them. Why is it so? Do Google recognize only few of them? No. It’s not like that. Google do recognize them, but it doesn’t want you to know that it recognizes them.

For Google, link command is link:www.askpreeti.com

For Yahoo, link command is linkdomain:www.askpreeti.com

Google have deliberately manipulated their back link query system so that it only lets you see a small percentage of backlinks that it recognizes.

The webmasters can view the backlinks of their site through webmaster tools interface. But one can’t view all the backlinks of third party site through Google.

Recently, Google announced an improvement in blogroll detection which further reduces the number of links displayed by link: query. According to it, if you are linked from the blogroll section of a blog or any other part of the page that doesn’t change with the content, you won’t show up in the results of link query. This is indicative of the fact that Google is emphasizing on contextual links that are relevant to the context of the blog or site. Advertorial links in footer or blogroll will not be given much weightage.

Thus, to increase your link popularity, create unique and impressive content for your website to which people will link naturally, rather than wasting time linking to lots of low quality sites. It’s the quality of links that matters most, not the quantity.

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What Google say about Keywords Meta Tag?

Preeti Prakash — Fri, 09 Oct 2009 15:26:54 +0000

In 1998, when Google came into existence, other search engines like Infoseek and Altavista were indexing sites using the keywords meta tag. But, keyword meta tag, being a webmaster controlled parameter, can be easily manipulated to stuff it up with irrelevant and undesirable keywords.

While not giving any advantage to keyword stuffing, Google came up with the idea of using external links to rank the websites. Webmasters, having the older conception in mind, believed that Google too uses the keyword meta tag.

Thus, since its inception, Google had never used the keyword meta tag, since people started to stuff it up with keywords even irrelevant to their website. Other search engines might use it but Google, which is the major source of traffic for websites, don’t bother about it.

Finally, after lots of confusions and contradictions, Google officially announced on their webmaster blog that they DO NOT use keyword or keywords meta tag for ranking in search results. Although this is an earlier known fact, but most of the SEOs didn’t believed it and they had the misconception that keyword tag plays a major role in getting higher rankings. It doesn’t solve any purpose other than helping your competitors to steal the keywords which you had chosen after putting in lots of time and efforts.

Google definitely use other meta tags, such as description tag, which is displayed in search results, if it is informative. So next time if some one uses your brand name in his keywords tag, don’t bother to sue him. It’s not going to benefit him or harm you in any way.

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Email Marketing brings Email-borne threats. Which antivirus is suggested for it?

Preeti Prakash — Thu, 02 Jul 2009 13:26:56 +0000

Protection against viruses

People receive lots of emails as a result of email marketing or otherwise. Some emails may contain viruses which affect the PC. To protect against such threats, Sunbelt Software has launched new Antivirus Software called Vipre. Just as the viper snake, the bite of Viper Antivirus is so powerful that the virus of any PC can’t withstand it and have to get destroyed. It is an antivirus and antispyware in one engine. The best reason to download it today is that it is highly effective and doesn’t slow down your PC.

Other features are:

Secure deletion of files and browsing history
Exposes hidden processes running on your computer
15 days, fully functional trial version available

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What is the future of SEO in the world of ever-evolving search engines?

Preeti Prakash — Thu, 25 Jun 2009 13:16:10 +0000

Aaron Wall raised a question ‘Will SEO be dead within next two years?’

Future of SEO - Dead or Live?

Most of the SEOs are of the opinion “NO, SEO will continue till search engines continue to rank sites. Though the techniques used may change.”

I would say that SEO might be dead. As the search engines especially Google are changing the way they rank sites, SEO will not be needed anymore. Since its inception, algorithm of Google to rank sites has changed a lot. Earlier it used to rank sites based on the keywords in ‘keyword’ Meta tag. Later it made the use of this tag obsolete.

The latest algorithm is much intelligent which considers the demographics and geographical location of the user and the search history (if you are logged in your account). And in the future, it has plans of developing the search engine into a more intelligent machine which will show the results according to the intent of the person using it. So, I guess SEO comes in no way.

But yes, if SEO means to you reaching your targeted audience rather than just getting top rankings on search engines, then you have a long way to go. SEO (better to be called as online marketing) in the true sense, means making your site impressive and useful for customers. Building your brand and reaching your potential customers should be your motive.

Rightly quoted by Bob Massa:

“I believe anyone can be successful at online marketing or even traffic generation and search engine placement specifically, if they just stop looking for ways to trick machines and instead look for ways to connect with humans.”

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PPP v4.0 Now Live – Simple and Faster

Preeti Prakash — Sat, 30 May 2009 09:25:29 +0000

This post sponsored by PayPerPost

PayPerPost v4.0 Released

Great news for all bloggers and advertisers out there! PayPerPost v4.0 is now live for everyone. It’s a very simple and elegant way to earn money with no more waiting time for blog approvals.

For bloggers, there’s no more busy dashboard, no more Advertiser-set prices. Advertisers now have complete control over who they invite to take their opportunities, and who gets approved for payout.

Features of PayPerPost v4.0:

Instant blog approvals.
Blog sites are automatically eligible to receive offers after submission.
Unlike classic version, new version allows 3 days’ time to complete the offer. So, enough time for those who are always on the go!
Advertiser has 3 days to review your post and if they don’t review it, it’s automatically approved!
Only drawback is that, unlike classic version which allowed 3 chances for editing, you are allowed only one chance to make corrections if the advertiser doesn’t approve your post. Thus, you need to be extra careful while editing the post to be eligible for payment.
Also, cash out to your PayPal account will be made available once you have accumulated $50.00 as compared to classic version in which it was instant.

Nevertheless, I still find PPP v4.0 a great opportunity for bloggers and advertisers. So, just register for an account and check it out yourself!

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