How to check backlinks of a website?

Posted by Preeti Prakash on May 25, 2009 in Internet Marketing, Search Engine Optimization

After a long wedding vacation, I finally got settled in Mumbai with my hubby. Now I am trying to catch up with the SEO things. Checking backlinks of a website is a very common thing for an online marketer, but the problem arises when we are presented with different results using different techniques.

Missing links in Google’s link search

Google’s link command no longer shows all the sites linking to your site. It only shows a sample of the links pointing to your site. So these results are in no way indicative of the link algorithm used by Google to determine a page’s Page Rank.

For example, if you type link:www.askpreeti.com in Google’s search bar, it will not return all the sites linking to this domain.

It is believed that Google displays only link pages with Page Rank 4 or higher. This is not true. It can be verified by visiting some of the returned pages.

In order to check your website’s link popularity, you can use either of the following tools. These tools return link page alongwith the anchor text used for linking.

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