Why home page is not ranked while other pages are ranked well?
Posted by Preeti Prakash on November 4, 2008 in Search Engine Optimization
Some webmasters might have noticed that instead of home page being ranked, the internal pages of their site rank well on search engines. This is not a problem if the homepage is indexed by search engines. Getting indexed and getting ranked are two different things.
To check whether home page is indexed or not, run a query
site:www.example.com
on Google. It will display all the indexed pages of your site. If your home/index page is there, it means Google is able to crawl it.
The reason why your other pages are ranking well instead of home page is that the sub/internal pages are more relevant to the topics being searched. The searched keyword appears prominently in title and description of that page because of which it is given more importance.
If you want to get your home page ranked:
- Improve the cross-linking structure of your website. There should be proper navigation on all your pages. It also saves people a click or two and also leads to more conversions (or actions).
- Generate more links from other sites pointing towards your index page.
- Create a sitemap.
In contrast, if you want to get your sub/internal pages ranked:
- Use keywords in anchor text for internal linkage of various pages of the website.
- Generate external links towards sub pages using keywords in anchor text.
- Write good and useful content on your website.
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Dear madam, Thanks a lot for this post. you know it was my Problem, now i got solutions my problem. thanks for this post and this useful site.
new & used tractors
“Improve the cross-linking structure of your website. There should be proper navigation on all your pages. It also saves people a click or two and also leads to more conversions (or actions).”
Dear Webmaster, Can you Explain Above Paragraph and pls clear what is the meaning of Cross-Linking Structure ?
waiting for your reply.
thanks
Tractors for sell online
Cross linking structure means the linking of sub/internal pages of website. Each page should be accessible easily without going deep into the website. If people find it easy to navigate your site, they will like to go through maximum content on your site which results in more conversions(if you have e-commerce site).
Thank you