Since a long time, as Google was busy working on caffeine update, I was also busy with my married life. Today, as Google had announced the completion of caffeine, I also announce my come back here.
What does caffeine mean?
Caffeine is a chemical compound which acts as a stimulant. Similarly, caffeine update is a stimulant for Google’s indexing infrastructure. When you a type a search query in the search bar of Google, caffeine – the stimulant, come into play and uplifts the pages residing on data centres quickly. This means that you will see search results much faster.
Old Google crawling and indexing was structured in layers. Some layers were indexed faster, while the main layer could be updated in a couple of weeks. This means that a bunch had to wait until the whole layer was processed and pushed live. This added a significant delay in when the page was crawled by Googlebot and when it was published. Caffeine resulted in a 50% fresher index.
On every occasion/ holiday season, Google comes up with something nice in their search results. This Valentine’s Day season, Yahoo! announced something similar. They are running a heart-border around the Valentine’s Day ads on the right side of search page. The hearts show up on certain Valentine’s Day queries like gifts, cards, candy etc., to grab the user’s attention so that they can easily spot what they are looking for.
So, to make profits, this is a good opportunity for Yahoo! Advertisers who are selling Valentine’s Day products.