Recently, Sandy hurricane wrecked havoc across the NorthEast coast of US. This has been very devastating and I hope all my near and dear ones, fellow bloggers, business partners and everyone else is safe and secure.
While US is struggling with Sandy hurricane, in the web world; we have seen the websites suffering with Google algorithm updates. I will refer Google updates as ‘Google hurricane’, as these updates also bring devastating affects for some of the sites and for some, it doesn’t matter et el.
Ok, so what are the similarities in both the hurricanes?
With the internet users increasing in numbers, we would have to say that it is the perfect time to explore new opportunities and new dimensions to reach out to people and make use of the technology to its maximum. The corporate world is fast changing and with it the shopping ways of people. Less time and lack of energy, make it difficult to run around store to store to shop for products, which is why in America, around 60% of consumers can be found online. They find it convenient and easy to shop from the comforts of the home.
There is a phenomenal change in the way people look at the internet in India today. Over 50 million and still growing numbers of internet users, it is no longer recognized as just information medium. Business men and the entrepreneurs should exploit this medium to make their presence felt globally and use the technology to its fullest. Business people need to contemplate on the fact that it is only a matter of time when the younger generation, which is now growing along with the internet will not be noticed anywhere other than the web. Apparently, they are already shunning consumption by the offline media or traditional approach. Do not be surprised to find them on the internet spending disproportionate time.
So, today we will share some tips about starting an online business in India.
In 1998, when Google came into existence, other search engines like Infoseek and Altavista were indexing sites using the keywords meta tag. But, keyword meta tag, being a webmaster controlled parameter, can be easily manipulated to stuff it up with irrelevant and undesirable keywords.
While not giving any advantage to keyword stuffing, Google came up with the idea of using external links to rank the websites. Webmasters, having the older conception in mind, believed that Google too uses the keyword meta tag.
Thus, since its inception, Google had never used the keyword meta tag, since people started to stuff it up with keywords even irrelevant to their website. Other search engines might use it but Google, which is the major source of traffic for websites, don’t bother about it.
Most of the SEOs are of the opinion “NO, SEO will continue till search engines continue to rank sites. Though the techniques used may change.”
I would say that SEO might be dead. As the search engines especially Google are changing the way they rank sites, SEO will not be needed anymore. Since its inception, algorithm of Google to rank sites has changed a lot. Earlier it used to rank sites based on the keywords in ‘keyword’ Meta tag. Later it made the use of this tag obsolete.
Today, on 31st December, Google has started PageRank update. PageRank is a measure of quality and quantity of links of a page. It identifies the authority of a website. There are around 200 factors which are considered to measure it. These factors include incoming and outgoing links, web page content, W3C validation, CSS validation, traffic received, age of the website, and lots more.
Matt Cutts got interviewed at PubCon by Mike McDonald. This interview turned to be an exciting and informative source to peek into the expected changes at Google in future. Here is the video interview: