What does caffeine mean?

• Faster search
  Caffeine is a chemical compound which acts as a stimulant. Similarly, caffeine update is a stimulant for Google’s indexing infrastructure. When you a type a search query in the search bar of Google, caffeine – the stimulant, come into play and uplifts the pages residing on data centres quickly. This means that you will see search results much faster.
  
  Old Google crawling and indexing was structured in layers. Some layers were indexed faster, while the main layer could be updated in a couple of weeks. This means that a bunch had to wait until the whole layer was processed and pushed live. This added a significant delay in when the page was crawled by Googlebot and when it was published. Caffeine resulted in a 50% fresher index.

• Increased storage, means more amount of information
  Seeing the future trends of internet space and increasing amount of content, Google has increased the storage capacity of its data center.




• Increased flexibility
  Caffeine offers more flexibility in storing documents. When Google stores a document, it stores various types of information along with it. E.g., which external pages link to it, what anchor text is used, etc. Now, it will be able to store much more type of details with a document.

One thing that came into light is that currently, Google was able to associate one page with only one country, but with caffeine update, it will be able to associate that page with several countries.

Note that this is not an algorithm change. It’s only the change in indexing infrastructure. So, there will not be any effect on rankings of websites.

What SEOs can do for it?
There is nothing you can do actually other than keeping your site fresh and updated.

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Yahoo! Valentine's Season Special

On every occasion/ holiday season, Google comes up with something nice in their search results. This Valentine’s Day season, Yahoo! announced something similar. They are running a heart-border around the Valentine’s Day ads on the right side of search page. The hearts show up on certain Valentine’s Day queries like gifts, cards, candy etc., to grab the user’s attention so that they can easily spot what they are looking for.

So, to make profits, this is a good opportunity for Yahoo! Advertisers who are selling Valentine’s Day products.

Unfortunately, I didn’t found any hearts . Is it available only at specified locations? Please let me know whether you can see it or not.

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1. In browser tab.
2. In browser bookmarks/favorites.

Now it’s expected that Google search results too will display it.

Favicon in search results for site: command search

It was first noticed by Brian Ussery accidently. Some people said that it is a firefox extension that enables favicon in search results. But the favicon is hosted on google domain which confirms that it is something going on by our ‘beloved Googlers’. John Muller while replying to this discussion in Google Webmaster Group confirmed that they were doing some testing.

But then, who knows what’s up with Big G! May be in a few months we will be able to see it for all sites. IMHO, it will be nice to see favicon in search results as it will help in recognizing a site that was visited by someone once and he is not able to recall its domain name. He can easily identify it from favicon (a representation of a website) rather than by visiting every site in search results.

What you guys think about it? Would you like to see a favicon in search results?

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