On every occasion/ holiday season, Google comes up with something nice in their search results. This Valentine’s Day season, Yahoo! announced something similar. They are running a heart-border around the Valentine’s Day ads on the right side of search page. The hearts show up on certain Valentine’s Day queries like gifts, cards, candy etc., to grab the user’s attention so that they can easily spot what they are looking for.
So, to make profits, this is a good opportunity for Yahoo! Advertisers who are selling Valentine’s Day products.